#AP HEADLINE STANDARD CAPITALIZATION HOW TO#
#AP HEADLINE STANDARD CAPITALIZATION SERIAL#
#AP HEADLINE STANDARD CAPITALIZATION PROFESSIONAL#

Location: Where are they located (e.g., in a certain city, state, region, country, or worldwide)?.Habits: Do they have specific habits, like doing their financial planning once a year, vacationing in the same location every summer, or shopping for groceries every Friday?.Trust: Who do your potential customers trust? What businesses do they find credible?.Values: What is most important to your target audience? Do they tend to support local businesses or specific causes? What corporate or social values do they look for in brands they do business with?.

#AP HEADLINE STANDARD CAPITALIZATION PROFESSIONAL#

Interests: What personal and professional interests does your ideal audience have? What are their hobbies? What do they read or watch?.Keep in mind when approaching the media that the audience is not just journalists, but their readers, listeners, and social media and email followers as well.įinding an angle that will build brand awareness and produce positive media coverage for your story can be challenging. Download the template below, and use it as you write your announcement.īefore writing a press release, identify the best angle for your story based on the audience you want to engage and the journalists you want to cover your news. It follows the proper press release format structure to ensure that media outlets, journalists, and search engines can find important information quickly.

#AP HEADLINE STANDARD CAPITALIZATION HOW TO#

You can also learn how to write an AP style press release by using our template. Not only can they distribute your press release to thousands of journalists and outlets, but they also offer affordable press release writing services by media-seasoned professionals. One way to ensure that your press release follows the correct formatting is to use eReleases.

Font size: Use the following font sizes for various sections in your release-headline: 14 pt., subheadline: 13 pt.

Fonts: Use a common font, like Times New Roman or Arial.

Headings and subheadings: Both headlines and subheadlines should have title case capitalization.Dates: Use numbers for dates and abbreviate months with more than five letters.Numbers: Spell out numbers between one and nine, then use numerals thereafter (e.g., eight, nine, 10, 11, 12, and so on).Perspective: Write your announcement from a third-person perspective (e.g., he/she/it/they) never first person (I/we) or second (you).

#AP HEADLINE STANDARD CAPITALIZATION SERIAL#

Serial comma: Do not use a comma before the last item in a series.Spacing: Use one space after a period (not two).Here are some key AP formatting guidelines for press releases: The style guide covers everything about how to write an AP style press release from formatting conventions to punctuation rules. It publishes a stylebook every year that governs how they want journalists to format content so that everything is uniform, no matter who is writing the story. Familiarize Yourself With AP Style GuidelinesĮstablished in 1846, The Associated Press (AP) is one of the largest, most trusted news agencies worldwide. Then craft an attention-grabbing headline, write the body of your press release, add the boilerplate section, and distribute your press release.

Next, identify a newsworthy angle and set up your press release’s header section. The first step in the process of how to write an AP style press release is to familiarize yourself with the guidelines. An Associated Press, or AP Style press release is formatted according to AP guidelines.

Ap headline standard capitalization